National Black Arts Festival Announces Digital Display for the Big Game


About NPL Impact Agency (NPL)

NPL Impact Agency (NPL) is an international firm based in Atlanta that brokers critical partnerships between provocative nonprofit organizations, corporations and donors to achieve greater impact on communities. For more information, please call NPL Impact Agency at 404-252-5619 or 404-784-0377


About National Black Arts Festival (NBAF)

The National Black Arts Festival is recognized as the oldest multidisciplinary arts organization in the United States focused on the arts and on artists of African descent. It has a legacy of providing stellar artists and educational programs in music, dance, film, visual arts, theatre and literary arts. NBAF recently received the Governor’s Award for Arts and Humanities. Through seasonal events, world-class performances, commissioned works, visual arts programs and its arts education and public programs, NBAF offers local, national and international audiences extraordinary and enriching experiences. NBAF was founded by the Fulton County Arts Council under the guidance of the Fulton County Board of Commissioners in Atlanta, Georgia, following a study commissioned in 1986 by Michael Lomas, then Chairman of the Fulton County Board of Commissioners. The first National Black Arts Festival was produced in 1998, and in 2008, the United States Congress recognized NBAF for its importance to the “cultural fabric of greater Atlanta and all of America.” To learn more about NBAF, visit and follow the organization on Twitter and Instagram.


About Colony Square

At the corner of Peachtree and 14th Streets, Colony Square is not only the heart of Midtown, it’s the heart of Atlanta – an original icon at the very center of the ever-rising capital of the modern South. Today, Colony Square is becoming an icon of another kind, bringing the Art of Modern Life to Midtown. Featuring 912,000 square feet of Class A office, 160,000 square feet of best-in-class retail, a 466-room hotel and 262 luxury residences, the reimagined Colony Square will be known as a foodie haven; shopping and entertainment destination; sophisticated business hub; and an amenity-rich, arts-infused place to gather with community and soak up Midtown’s vibe. Open, walkable and transit-friendly, the reimagined Colony Square, like all great city squares, will be seamlessly connected to the vibrant energy of the streets around it. To learn more about Colony Square, follow the Midtown destination on Twitter, Facebook and Instagram, and visit


ATLANTA (Jan. 29, 2019) - During this week’s events for the Big Game, the National Black Arts Festival will collaborate with Colony Square and the Woodruff Arts Center to highlight the connection between art and sports, both of which intersect through passion, coordination, expression, discipline, talent, teamwork and the human body. From Jan. 31 through Feb. 3, digital images approximately 100 feet by 100 feet depicting “Art of the Sport” will be cast on the side of Colony Square’s Building 400 tower at the corner of 15th and Peachtree Streets in Midtown Atlanta. The digital display will be activated nightly between 6 and 11 p.m.

“Art and sports help transcend and lift; they both bring joy to the human spirit,” said Pellom McDaniels III, Ph.D., Curator of African American Collections at Emory University, NBAF supporter and former NFL player.  

National Black Arts Festival (NBAF) is an Atlanta-based nonprofit organization celebrating 30 years with a mission to educate, engage and entertain diverse audiences by presenting and supporting art and artists of African descent and broadening cultural experiences.

“NBAF serves as a critical aggregator of platforms across the disciplines of visual arts, dance, music, theater, film and fashion, all of which are gaining great momentum throughout greater Atlanta,” said Vikki Morrow, CEO of NBAF.

NBAF chose Colony Square as its canvas because of its central location in the arts and cultural center of Atlanta and its dedication to the arts community.

Colony Square is currently undergoing a transformation to bring ”The Art of Modern Life” to Midtown, working with local artists to create artful encounters around every corner.

“The team at Colony Square understood our vision immediately, and we thank them for donating physical assets and creative ideas to make this production a reality,” said James Kirkegaard, Principal of NPL Impact Agency, the firm producing this platform to showcase the breadth and diversity of Atlanta’s art community with a message of positivity. “These digital images will inspire photographs and even selfies in an atmosphere of fun.”

According to NPL Impact Agency, Mayor Keisha Lance Bottoms and her team took an immediate liking to the idea of centering this light display in Midtown, the art hub of the Southeast, to showcase Atlanta’s sophistication and diversity in the arts to visitors.

NBAF also thanks Doug Shipman, President and CEO of the Woodruff Arts Center, for his support of the project. Shipman said, “Anytime we can take art into new venues to reach new audiences, we elevate all of us. Linking our neighborhood, NBAF, Colony Square and the Midtown Alliance showcases Atlanta at its best.”


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