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About Colony Square
At the corner of Peachtree and 14th Streets, Colony Square is not only the heart of Midtown, it’s the heart of Atlanta – an original icon at the very center of the ever-rising capital of the modern South. Today, Colony Square is becoming an icon of another kind, bringing the Art of Modern Life to Midtown. Featuring 912,000 square feet of Class A office, 160,000 square feet of best-in-class retail, a 466-room hotel and 262 luxury residences, the reimagined Colony Square will be known as a foodie haven; shopping and entertainment destination; sophisticated business hub; and an amenity-rich, arts-infused place to gather with community and soak up Midtown’s vibe. Open, walkable and transit-friendly, the reimagined Colony Square, like all great city squares, will be seamlessly connected to the vibrant energy of the streets around it. To learn more about Colony Square, follow the Midtown destination on Twitter, Facebook and Instagram, and visit colonysquaremidtown.com.
About Brown Bag Seafood Co.
Donna Lee founded Brown Bag Seafood Co. in 2014 with the mission to bring healthy, affordable and responsibly sourced seafood to the masses. The premium counter-service concept offers a seafood-driven menu with fresh, quality ingredients and an approachable format through a “design your own” ordering process and the option to dine-in or take to-go. With a focus on sustainability, Brown Bag Seafood Co. only serves seafood approved by Monterey Bay Aquarium Seafood Watch, powers its restaurants using wind energy and strives to be a zero-food waste restaurant. Brown Bag Seafood Co. currently has seven locations in Chicago.
The Wilbert Group
ATLANTA (Feb. 21, 2020) – A health-conscious seafood eatery by restaurateur Donna Lee will open at the reimagined Colony Square in Midtown Atlanta, announced North American Properties (NAP), the team leading the redevelopment of the mixed-use community. Brown Bag Seafood Co. will introduce quick and affordable coastal cuisine to Atlanta’s dining scene starting this summer. The move marks Brown Bag’s first expansion outside of the Chicago market.
“We are curating a mix of dining experiences tailored to the on-the-go lifestyles of Midtown office workers, residents and visitors,” said Adam Schwegman, partner and senior vice president of leasing at NAP. “Brown Bag Seafood Co. is known for its quality seafood, counter-service convenience and artful interiors; it will bring a one-of-a-kind element to the corner of 14th and Peachtree Streets.”
Founded in Chicago in 2014, Brown Bag serves fresh, sustainable seafood in an approachable, counter-service format. The versatile menu, developed by Lee, offers responsibly sourced seafood delivered daily, including grilled salmon, shrimp and a rotating local daily catch. Proteins are paired with a variety of creative “builds” (from salads to tacos to the “Powerbox,” an ancient grain blend), allowing for customization of every entrée. The menu also features veggies, soups and sauces made from scratch in the restaurant every morning and a wide selection of vegetarian, dairy-free and gluten-free options.
After exploring other markets for the brand’s expansion, Lee and her team quickly gravitated toward Atlanta, sensing an opportunity to add a distinct dimension to a city that has an array of full-service seafood restaurants, but little in the way of more casual seafood options. Brown Bag was intentional in selecting Colony Square based on the destination’s vibrant street-level presence, year-round event series, and great mix of office, residential and retail uses.
“When we first visited Atlanta, our team immediately felt a sense of comfort,” said Donna Lee, Founder and CEO of Brown Bag Seafood Co. “Atlanta has such a rich seafood culture, and we can’t wait to be part of it. We selected Colony Square to expand our brand outside of Chicago because of its location in the heart of Midtown and always-on energy.”
A priority for Lee when designing a new space is creating a fun and immersive guest experience. At Brown Bag, guests use dry erase markers to fill out reusable menus, check out daily specials on a brown paper board and have a view into the kitchen full of blue-bandana clad crew members. A shelving system will also be incorporated into the design to streamline pick-ups for online orders and third-party delivery services, without causing interruption to the dine-in experience.
Each location features custom touches by Lee, who personalizes the interiors with unique décor, hand-drawn signage and coastal flair. Lee expects to engage a local artist and work with him or her on the design of the Colony Square location.
The roughly 1,700-square-foot restaurant is located next to Steve Palmer’s Sukoshi and features a Peachtree Street-facing outdoor dining area. Lee and her team are looking to hire around 15 staff members to operate the restaurant. Brown Bag will work with Atlanta-based seafood distributors to build a local and fully sustainable supply chain. Since its founding, the company has partnered with the Monterey Bay Aquarium’s Seafood Watch program, committing to serving only sustainably sourced seafood.
Lee will be the first female restauranteur to join the diverse collection of dining options at Colony Square. After the opening of Brown Bag, Lee will remain involved in the location, helping implement the same culture the company has successfully created in Chicago.
“We’ve got the best crew in the world in Chicago, and that matters so much to me. Our team is so important, and I will definitely be on the ground here to bring that same energy to Atlanta, ” said Lee. “We are excited to introduce our concept to the region and look forward to a great marriage between Brown Bag Seafood Co. and Colony Square.”
Colony Square’s redevelopment is in full swing throughout 2020, with openings planned for this spring. Upon completion, Colony Square will be home to 912,000 square feet of Class A office space, 160,000 square feet of retail, a food hall, luxury movie theater and dine-in experience IPIC, 262 residences and the W Hotel Midtown.